ADVERTISING, MARKETING & CRISIS MANAGEMENT
While we cut our teeth in politics, we love putting the lessons we’ve learned from successful campaigns to work for our corporate, association, small business and not-for-profit clients.
Our full service film, video-editing and audio production capabilities allow us to produce television & radio commercials, website content, long form videos, music videos, jingles and movies in our offices with our creative partners.
Fletcher Rowley is a full-service advertising agency, video production company and crisis management firm working for corporate, nonprofit and political clients in almost every market and every state.
We are winners, team players, and great story tellers.
Congressional Quarterly called Fletcher Rowley, “A new breed of campaign consultants.” We’ve been called “giant killers” and accused of running “perfect campaigns” and making the “perfect spot at the perfect time.”
Our work has been featured on almost every national media outlet including CNN, NPR, The Daily Show with Jon Stewart, USA Today, PBS, Fox News and MSNBC. Since 2002, we have won a total of 32 Pollie® Awards for our political commercials including many awards for our effective use of humor and creativity.
We can help you plan, communicate and prosper … or survive.
What do we do? Television and radio advertising. Print and design services. Media placement. Branding and marketing. Media training and coaching. Speech writing. Crisis management. Strategic communications planning.
If you want a an advertising campaign, a long term strategic communications plan or 24/7 crisis management for a week … we have the tools, talent and experience to get the job done.
Simple web videos, small studio shoots, on-location productions, full-blown live video production bounced off of satellites around the world, Fletcher Rowley can do it because we’ve done it.
Bill Fletcher is a writer, photographer and director. He came of age as a journalist when Hunter Thompson and Woodward and Bernstein were at the height of their powers. Raised on farms in East Tennessee and Southwest Virginia, he built a darkroom in the basement of a farmhouse and hasn’t stopped creating since. By age 15, he was working as a news photographer. At 22, he was a reporter, editor and columnist for a daily newspaper and a television commentator. He was a hard-hitting political journalist who pulled no punches in his profiles of political and corporate personalities.
Fletcher has consulted for Democratic candidates as a media consultant and trusted advisor since 1984. He also has a broad base of corporate experience including work in the consumer goods, health care, insurance and music industries. He has worked extensively with real estate developers and is an expert at crisis management.
Fletcher’s work for his political and corporate clients includes producing high quality film, video and audio projects as well as managing public relations, team building, driving media coverage, contract negotiation, marketplace analysis, media buying, web site design, crisis management and overall strategic guidance.
Before age 20, John Rowley had worked full-time positions in television and radio in Burlington, Iowa. He did radio and television reporting, served as a radio public affairs director, was an on-air disc jockey and did master control switching. He became one of the youngest principals and owners of a national political media consulting firm in 1996 at 26, forming Fletcher Rowley with Bill Fletcher. Rowley has worked on over 400 political campaigns for Democrats in 46 states. He has worked with candidates from President and governor to city council. His firm has won 30 Pollie Awards. Their commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and on The Daily Show with Jon Stewart. His firm’s work has been covered by the New York Times, the Wall Street Journal, and the Washington Post.
Kati Bumgardner joined Fletcher Rowley in 2006 as a research intern. Since then, Kati has taken over research duties and initiated an internship program. She currently serves as Director of Media where she acts as a media planner and buyer. Since 2008, Kati has managed over $50 million in media buys.
Kati is originally from Central Illinois. She attended Belmont University in Nashville where she majored in Political Science. At Belmont, Kati was Vice-President of the Belmont Democrats and a member of Pi Sigma Alpha Political Science Honor Society. She currently serves on the Belmont Youth Alumni Committee and the Belmont Department of Political Science Alumni Committee.
Kati lives in Nashville with her husband, their daughter, Emme, and their cats, Thomas Paine and Bea Arthur.
Jason Russell joined Fletcher Rowley in 2011 as the Director of Production.Jason has over 20 years of production experience in the film and video industry. Before joining Fletcher Rowley he spent years honing his producing and editing skills in Nashville, Baton Rouge and Indianapolis. Jason has experience in all aspects of production but he really shines as an Emmy Award winning Avid DS editor.
Jill Jeffries is the Director of Operations and serves as direct Executive support to the partners as well as overseeing Client Relations and Special Projects. Previously, Jill spent 18 years in the Music industry managing areas of artist development as it related to radio promotion and album marketing with Curb Records. She worked at a Director level on campaigns for Tim McGraw, LeAnn Rimes, Wynonna Judd, Hank Williams Jr and others, overseeing radio marketing, tour marketing, brand relationships, and special event planning.
Jill relocated to Nashville from the Northeast in 1993 and considers Nashville her home. She happily resides on the West Side with The Terrible Twosome; her dog Louie and her cat Lily.
Our clients are the people who allow us to do what we love: tell stories. Here are a few.
We have worked on more than 600 Democratic campaigns in almost every state. Some of our current and former clients include:
Our current and former clients include:
Non-Profits & Associations
Healthcare & Insurance
Branding & Brand-Fixing
Our current and former clients include:
Joyce Beatty won a stunning, come-from-behind primary election in a crowded field of candidates to become the presumptive Congresswoman from Columbus, Ohio’s new congressional district. Joyce was outspent by 3-to-1, but her no-nonsense message and personal appeal coupled with a finely-tuned buying strategy sent her over the top on election night.
In Missouri, open seats usually lean Republican; however, Susan Montee won by a convincing 10 point margin in 2006. We produced two television spots featuring Montee’s 97-year-old grandmother, and showed her opponent to be “someone who wants to be auditor, but is bad with numbers.” Montee won 53%-43%.
An incredibly emotional and controversial issue, supporters had only enjoyed one victory in almost 20 years (Oregon) after repeated attempts in other states failed. One week before Election Day, our polling showed us in the mid-to-high 40’s. We produced a new ad that the campaign manager called a “political sledgehammer.” On Election Day, I-1000 was approved by a 19 point margin.
In Oregon, we helped elect Labor Commissioner Brad Avakian in his first statewide campaign with 69 percent of the vote. The BlueOregon.com blog called our Avakian commercial one of the two “best TV spots of this election cycle.”
We helped elect Joseph Abruzzo first to the State House and then the State Senate in Florida when he was a first-time candidate. Abruzzo, a veteran, has won reelection 3 times.
Megan Barry was a political newcomer when she ran for Nashville Metro City Council’s At Large position, a county wide race. With our help, she was elected to one of five positions and has quickly become a rising star in Nashville politics.
We have a small, in-house sound recording studio (5’ x 5’) that will accommodate most basic audio production. With our creative partners we utilize larger audio studios that can accommodate several actors or instruments as well as full blown sound stages. We have produced hundreds of effective radio, TV and internet spots within this environment. We can deliver audio products in all current formats.
In addition to editing and sound facilities, Fletcher Rowley offers a custom built, compact studio (10 x18) for capturing live images of high quality for a variety of uses. We have designed the room to provide classical or dramatic lighting of people or products in an efficient and cost-effective way. Available backdrops include industry standard green screen, black and a variety of canvass drops.
Parking is free and plentiful.
Use the form below to contact us or use the links in our partners’ and staffs’ biographies to connect with us.
Where to Find Us
We are located at 1720 West End Avenue, Nashville, Tennessee 37203. We are in
the First State Bank building on West End Avenue directly across the street from Hotel
Fletcher & Rowley, Inc.
1720 West End, Suite 630
Nashville, TN 37203
TEL (615) 329-9559
FAX (615) 329-9633