About

Fletcher Rowley is a full-service advertising agency, video production company and crisis management firm working for corporate, nonprofit and political clients in almost every market and every state.

Bill Fletcher is a writer, photographer and director. He came of age as a journalist when Hunter Thompson and Woodward and Bernstein were at the height of their powers. Raised on farms in East Tennessee and Southwest Virginia, he built a darkroom in the basement of a farmhouse and hasn’t stopped creating since. By age 15, he was working as a news photographer. At 22, he was a reporter, editor and columnist for a daily newspaper and a television commentator. He was a hard-hitting political journalist who pulled no punches in his profiles of political and corporate personalities.

Fletcher has consulted for Democratic candidates as a media consultant and trusted advisor since 1984. He also has a broad base of corporate experience including work in the consumer goods, health care, insurance and music industries. He has worked extensively with real estate developers and is an expert at crisis management.

Fletcher’s work for his political and corporate clients includes producing high quality film, video and audio projects as well as managing public relations, team building, driving media coverage, contract negotiation, marketplace analysis, media buying, web site design, crisis management and overall strategic guidance.

Before age 20, John Rowley had worked full-time positions in television and radio in Burlington, Iowa. He did radio and television reporting, served as a radio public affairs director, was an on-air disc jockey and did master control switching. He became one of the youngest principals and owners of a national political media consulting firm in 1996 at 26, forming Fletcher Rowley with Bill Fletcher. Rowley has worked on over 400 political campaigns for Democrats in 46 states. He has worked with candidates from President and governor to city council. His firm has won 30 Pollie Awards. Their commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and on The Daily Show with Jon Stewart. His firm’s work has been covered by the New York Times, the Wall Street Journal, and the Washington Post.

Kati Bumgardner joined Fletcher Rowley in 2006 as a research intern. Since then, Kati has taken over research duties and initiated an internship program. She currently serves as Director of Media where she acts as a media planner and buyer. Since 2008, Kati has managed over $50 million in media buys.

Kati is originally from Central Illinois. She attended Belmont University in Nashville where she majored in Political Science. At Belmont, Kati was Vice-President of the Belmont Democrats and a member of Pi Sigma Alpha Political Science Honor Society. She currently serves on the Belmont Youth Alumni Committee and the Belmont Department of Political Science Alumni Committee.

Kati lives in Nashville with her husband, their daughter, Emme, and their  cats, Thomas Paine and Bea Arthur.

Jason Russell joined Fletcher Rowley in 2011 as the Director of Production.Jason has over 20 years of production experience in the film and video industry. Before joining Fletcher Rowley he spent years honing his producing and editing skills in Nashville, Baton Rouge and Indianapolis. Jason has experience in all aspects of production but he really shines as an Emmy Award winning Avid DS editor.

Robin Kirk first joined Fletcher Rowley in the fall of 2010 as an intern.  She took a brief hiatus to work on Nashville Mayor Karl Dean’s re-election campaign and to finish her last year at Belmont University.  In the Spring of 2012, she rejoined the Fletcher Rowley team as an executive assistant and then as Director of Operations.

Robin is originally from the Oklahoma City area, which makes her a big Thunder fan.  She graduated from Belmont University in Nashville with a degree in Campaign Strategy and Communication.  During her time at Belmont, Robin was a member of the Belmont University Honors Program and Vice President Member Development of Alpha Gamma Delta.

Outside of Belmont, Robin focused her energy on professional politics by interning at the Oklahoma State Senate Democratic PAC, Tennessee Democratic Party, Fletcher Rowley, the Nashville and Davidson County Mayor’s Office, and Congressman Jim Cooper’s campaign office.

Our Work

  • Fletcher Rowley – “Advertising Reel”

    Fletcher Rowley – “Advertising Reel”

    Advertising, Marketing & Crisis Management

    Fletcher Rowley – “Advertising Reel” – 9:20 Television

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  • Fletcher Rowley – “Political Reel”

    Fletcher Rowley – “Political Reel”

    Political

    Fletcher Rowley – “Political Reel” – 19:06Television

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  • Fletcher Rowley – “2013 Pollie Award Winners”

    Fletcher Rowley – “2013 Pollie Award Winners”

    Political

    Fletcher Rowley – “2013 Pollie Award Winners” – 4:04 Television

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  • Fletcher Rowley – “Storytelling”

    Fletcher Rowley – “Storytelling”

    Advertising, Marketing & Crisis Management

    Fletcher Rowley – “Storytelling” – 6:37 Television

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  • Old Hickory Country Club

    Old Hickory Country Club

    Advertising, Marketing & Crisis Management

    Old Hickory Country Club – “Old Hickory Country Club” – :30 Television

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  • Anthem Blue Cross & Blue Shield – “Anthem Insured”

    Anthem Blue Cross & Blue Shield – “Anthem Insured”

    Advertising, Marketing & Crisis Management

    Anthem Blue Cross & Blue Shield – “Anthem Insured” – :30 TV

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  • The Governor’s Club – “Clubhouse Open”

    The Governor’s Club – “Clubhouse Open”

    Advertising, Marketing & Crisis Management

    The Governor’s Club – “Clubhouse Open” – :30 Television

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  • Collier & McKeel Whiskey

    Collier & McKeel Whiskey

    Advertising, Marketing & Crisis Management

    Collier & McKeel Whiskey – :21 Web

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  • Joyce Beatty – “Beatty Jobs”

    Joyce Beatty – “Beatty Jobs”

    Political

    Joyce Beatty – “Beatty Jobs” – :30 Television

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  • Bo Mitchell – “Movin’ Man”

    Bo Mitchell – “Movin’ Man”

    Political

    Bo Mitchell – “Movin’ Man” – :30 Television

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  • Dave Aronberg – “Economic Deal”

    Dave Aronberg – “Economic Deal”

    Political

    Dave Aronberg – “Economic Deal” – :30 Television

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  • John Urquhart – “Straight Talk”

    John Urquhart – “Straight Talk”

    Political

    John Urquhart – “Straight Talk” – :30 Television

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  • Florida Hometown Democracy – “Kill Dozer”

    Florida Hometown Democracy – “Kill Dozer”

    Political

    Florida Hometown Democracy – “Kill Dozer” – :30 Television

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  • Mary Jo Kilroy – “Wrong V”

    Mary Jo Kilroy – “Wrong V”

    Political

    Mary Jo Kilroy – “Wrong V” – :30 Television

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  • Charlie Melancon – “Little Billy”

    Charlie Melancon – “Little Billy”

    Political

    Charlie Melancon – “Little Billy” – :30 Television

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  • Committee for Arkansas Future – “All Three”

    Committee for Arkansas Future – “All Three”

    Political

    Committee for Arkansas Future – “All Three” – :30 Television

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Our Clients

Our clients are the people who allow us to do what we love: tell stories. Here are a few.

Joyce Beatty, Congress, OH-03

Joyce Beatty won a stunning, come-from-behind primary election in a crowded field of candidates to become the presumptive Congresswoman from Columbus, Ohio’s new congressional district. Joyce was outspent by 3-to-1, but her no-nonsense message and personal appeal coupled with a finely-tuned buying strategy sent her over the top on election night.

Susan Montee, Auditor, Missouri

In Missouri, open seats usually lean Republican; however, Susan Montee won by a convincing 10 point margin in 2006. We produced two television spots featuring Montee’s 97-year-old grandmother, and showed her opponent to be “someone who wants to be auditor, but is bad with numbers.” Montee won 53%-43%.

Death with Dignity, Ballot Referendum, Washington State

An incredibly emotional and controversial issue, supporters had only enjoyed one victory in almost 20 years (Oregon) after repeated attempts in other states failed. One week before Election Day, our polling showed us in the mid-to-high 40’s. We produced a new ad that the campaign manager called a “political sledgehammer.” On Election Day, I-1000 was approved by a 19 point margin.

Brad Avakian, Labor Commissioner, Oregon

In Oregon, we helped elect Labor Commissioner Brad Avakian in his first statewide campaign with 69 percent of the vote. The BlueOregon.com blog called our Avakian commercial one of the two “best TV spots of this election cycle.”

Joseph Abruzzo, State Senate, FL

We helped elect Joseph Abruzzo first to the State House and then the State Senate in Florida when he was a first-time candidate. Abruzzo, a veteran, has won reelection 3 times.

Megan Barry, Metro City Council, Nashville, TN

Megan Barry was a political newcomer when she ran for Nashville Metro City Council’s At Large position, a county wide race. With our help, she was elected to one of five positions and has quickly become a rising star in Nashville politics.

Our Services

CAMPAIGN SERVICES

  • Team-building (staff & consultants)
  • Message development
  • Concept, writing and production of TV, radio and digital ads
  • Targeted media buying research and placement
  • Tracking of opposition media buys
  • Rapid response: TV, radio, digital and earned media
  • Online & social media strategy
  • Earned media/public relations strategy
  • Editorial board preparation
  • Debate preparation
  • Campaign budgets, plans and timelines
  • Analysis of polls, focus groups and other research
  • Voter targeting
  • Strengths/weaknesses analysis
  • Logo & branding design
  • Crisis management
  • Online videos for announcements, biography and rapid response
  • Media training for candidates and staff

ADVERTISING, MARKETING & CRISIS MANAGEMENT SERVICES

  • Marketing plans
  • Logo & branding
  • Message development
  • Media mix strategy
  • Creative: TV, digital, print, outdoor and radio
  • Targeted media buying research and placement
  • Consumer research analysis
  • Market research: polling, focus groups, message testing
  • “Marketing Boot Camp:” 1 day strategy sessions for small businesses
  • Crisis prevention plans
  • Crisis management

VIDEO PRODUCTION SERVICES

  • Copy writing
  • Directing
  • Location scouting
  • Graphics
  • Music & mixing
  • Sound effects
  • Post production
  • Live remote production

Video Projects

  • Online videos
  • Marketing videos
  • Fundraising videos
  • Biographical videos
  • Legal marketing videos
  • Media training
  • Speech coaching

AUDIO STUDIO

We have a small, in-house sound recording studio (5’ x 5’) that will accommodate most basic audio production. With our creative partners we utilize larger audio studios that can accommodate several actors or instruments as well as full blown sound stages. We have produced hundreds of effective radio, TV and internet spots within this environment. We can deliver audio products in all current formats.

VIDEO STUDIO

In addition to editing and sound facilities, Fletcher Rowley offers a custom built, compact studio (10 x18) for capturing live images of high quality for a variety of uses. We have designed the room to provide classical or dramatic lighting of people or products in an efficient and cost-effective way. Available backdrops include industry standard green screen, black and a variety of canvass drops.

Parking is free and plentiful.

Connect

Use the form below to contact us or use the links in our partners’ and staffs’ biographies to connect with us.

Where to Find Us

We are located at 1720 West End Avenue, Nashville, Tennessee 37203. We are in
the First State Bank building on West End Avenue directly across the street from Hotel
Indigo.
 
Fletcher & Rowley, Inc.
1720 West End, Suite 630
Nashville, TN 37203

TEL (615) 329-9559
FAX (615) 329-9633

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